Binding returning visitors For people who have made a purchase more often, a savings program can be interesting to keep them connected to your brand. The IF-function that appears at heading 2 looks like this: {=IF(audience IN(Repeat buyer),Discover our savings program):More than 100 top brands} Confirmation of choice Website visitors who have viewed pages about exchanges, returns, or delivery and payment options may value a different type of incentive than a discount. For this group, the service aspect can be highlighted in more detail. The IF-function that appears at header 2 looks like this: {=IF(audience IN(Service finder),Exchange and return is free):More than 100 top brands} The IF function in the description: {=IF(audience IN(Service finder),
Easy ordering and secure online payment):Easy ordering. Free shipping.} Ordering via mobile You can also respond more in the advertisement text to the device used to consult the search engine. The IF-function in the description: {=IF(device=mobile,Order via your mobile and pay no shipping costs.):Easy online the phone number list same style ordering without shipping costs.} As you can see, there are quite a few options. Have you already worked with the IF function in Ads? I'm curious about your experiences! Making a report is often seen as a 'must'. Too bad, because it is a very powerful tool. Regular reporting gives the opportunity to optimize regularly.
Possible consequence: a structurally better marketing operation. And yes, who wouldn't want that? Reporting is also essential for creating support and improving cooperation. Therefore, always start with these questions: why am I making this report? What is the purpose of this report? Map out your readers and all their needs Check who will read your report and into which sub-target groups (often departments) you can divide these people. You then talk to key figures within these departments to find out which information is important to them. Focus on the following questions: What tasks and responsibilities do they have?